One of the main reasons for the existence of this enclave is its location by the main land route in the North of the Peninsula, the "De Hispania in Aequitania ab Asturica Burdigalam" (From Astorga to Bordeaux) Roman road.
An urban centre dynamicing its surrounding area.
The main import and redistribution centre of the Basque Country and in its hinterland in the Roman era.
Thanks to its position and entity, the widest variety of goods would reach Veleia, originating both from the surrounding region and from much further away. Ranging from perishable goods (oil, wine, salted foods, seafood, etc.) to building materials (from the ubiquitous "marble" of Ereņo in Vizcaya to other marble veneers from Tarraconensis, the north of Africa and Italy) and all kind of wares (Spanish Samian ware from the workshops of la Rioja, Gallic from Montans and La Graufesenque; late Spanish Samian ware from the area of Najerilla and the Meseta, African and late Gallic; common regional ones of all type together with Italian and African imports; regional, African and Rhineland glassware). Alongside with these, we have found professional instruments, revealing the presence of specialists in the city, and dress accessories, a reflection of a whole world of cultural relations.